Happy Pride, Keller Williams! In honor of Stonewall, the tipping point of the Gay Liberation Movement in the U.S. in 1969, June is officially recognized as Pride Month within the United States. It is also celebrated across the globe with the help of parades, picnics, parties, and other events. 

Join us in celebrating the LGBTQIA+ community and amplifying the proud voices of three Keller Williams movers and shakers.

Celebrate With Us

Pride Month is the perfect time to revisit your commitment to inclusivity and allyship. ”In any type of community activism, you can be a toe dipper, a swimmer, or a diver,” explains featured agent Pepper Pepe. “A toe dipper makes sure they educate themselves about what’s going on. A swimmer is someone who’s willing to get active in the community when they see an opportunity to support, this could be a local event, or taking action against injustices. The divers are the leaders, educating others and organizing events. There’s always a way to get involved.” 

Here are some action items to consider throughout the month of June and beyond:

Become familiar and support the events and committees of the KW Rainbow Network, an independent, membership-based association of LGBTQ+ Realtors and professionals associated with Keller Williams. Seek out Rainbow Network members in your market center, letting them know that you are an ally. Enroll in KW’s inaugural Diversity Certification, which teaches agents the education, resources, and tools needed to successfully tailor business models to appeal to a wider customer base and develops their understanding of diversity to better address consumers’ needs and avoid discriminatory housing practices. If available, join your ALC’s equity committee.Become familiar with PFLAG, the largest organization for LGBTQ+ people, their parents and families, and allies.

Three Agents Share Their Pride

Christopher Broughton, KW Capital District

Now working alongside a showing partner, Christopher Broughton caught the real estate bug 15 years ago when he started investing in real estate in Atlanta, Georgia. After moving to Albany to be with his now-husband, Broughton went through real estate school, and, as luck would have it, joined Keller Williams as one of the first hires of KW Capital District – the first office to open in its area. Since entering the industry, Broughton’s accomplishments have been plentiful, but a particularly noteworthy one is his co-founding the KW Rainbow Network.

Memorial Day. One of the most celebrated U.S. holidays, yet it can be a somber day for many.  This special day honors those who have given their lives fighting for our country. And for those who have lost a loved one due to their service, today their sorrow is amplified. 

Each Memorial Day, I think back to a moment almost 13 years ago when my life took a pivotal turn. 

I was a Special Forces A-Team Commander embarking on a mission that turned into the most difficult day of my life. An instant explosion of a 400-pound bomb cost the lives of four of my men – SFC Bradley S. Bohle, SFC Shawn P. McCloskey, SSG Joshua M. Mills, and our Afghan interpreter, Razul. These men were sons, brothers, fathers, and husbands, and they all lost their lives serving their country honorably. Their families experienced the toughest loss a loved one can endure, and they will never be forgotten.  

After the attack, grief and depression took root and every day became a challenge until one day it hit me. I needed to look tragedy in the face and rise above it. I could not change what happened, but I could change how it impacted my life moving forward.

It became my duty to honor them the best way I knew how – living the best life I possibly could. The epiphany I had is one that I encourage all of you to follow this Memorial Day, regardless of if you’ve experienced personal loss or not. 

A consistent social media presence is a critical tool that agents everywhere can use to build their business and maximize leads. Developing content takes time and creativity, but with our calendar of prompts combined with Designs in Command, KW’s library of customizable graphics, you can make having an engaging social media presence feel effortless. 

Social Content – Week 1

June 1 – It’s the first day of Pride Month! Share your support of the LGBTQ+ community by sharing this graphic in Designs. Other ways to show up this Pride month – lend your social media platforms to those within the LGBTQ+ community or explore ways you can amplify the voices of LGBTQ+ individuals in your sphere, thoughtfully.

June 2 – Let your audience get to know you by posting a personality quiz result (ex: Myers-Briggs or Enneagram). Get some engagement by asking them to share their results!

June 3 – Show to your followers that you have reliable knowledge about the ins and outs of your area’s market by using a market update graphic.

June 4 – Show your community members where and how to have a little bit of fun. Grab a friend and head to a local fair! Be sure to plug your favorite food truck at the fairgrounds to let your followers know all about the best local grub.