Put your thumb on the scale in tough times by joining Inman Select for access to Afternoon Headlines

The smartest move you can make right now is keeping up to date on the latest advice and trends from our community of industry experts. 

Put your thumb on the scale in tough times by joining Inman Select for access to The Weekender

The smartest move you can make right now is keeping up to date on the latest advice and trends from our community of industry experts. 

Court tosses Zillow FSBO antitrust and false advertising lawsuit

Picket Fence Preview alleged that Zillow "hijacked inquiries from deceived buyers" for its agent advertisers, but the court said the plaintiff failed to allege harm to consumers or competition.

Homes for Sale in Brooklyn and Manhattan

This week’s properties are in the West Village, Washington Heights and Williamsburg.

Homes for Sale in New York and New Jersey

This week’s available properties are four-bedroom homes in Plandome Manor, N.Y., and Bayonne, N.J.

Real Messenger

The social app for real estate.

Endpoint

Endpoint is a digital title and settlement company built from the ground up to make home closing easy for all. Founded in 2018 by a diverse group of tech and real estate veterans, Endpoint develops technology that streamlines home closing for real estate agents, buyers and sellers, and empowers proptech companies and investors looking to scale their closing operations.

Want to Buy a Banksy? This Building Comes With It.

The painting, known as “Swing Girl” and “Girl on a Swing,” and the building it adorns are headed to the auction block with the hope that the sale price will reach $30 million.

The Best Cities for Generation Z

A new study digs into what is most important to young adults ages 18 to 25.

Your prediction about the housing market is probably wrong

Forget the memes. According to broker Teresa Boardman, if you've been around real estate for any length of time, you know that the only thing you can expect is the unexpected.

Don’t fall asleep at the wheel: Compliance and the ‘designated broker’ role

When you wear the hat of the designated broker, the stakes are very high. Learn how to stay on the right side of best practices from real estate compliance consultant Summer Goralik.

Two Children, Two Cats and a Dog (and 250 Mice): She Needed a New Plan. Which Option Would You Choose?

After a mouse infestation at her West Village rental, a single mother needed a better spot for her family, including a son with autism. Could she find it downtown?

A Progress Report on Industry Success Story Market Leader

Market Leader is a real estate lead generating and CRM platform that became super popular for providing real estate agents with a suite of tools/features no competitor can boast of. Beautiful websites (as below), a popular marketing platform, and what’s been dubbed a “ cutting-edge CRM,” have powered the platform to notoriety. So, I thought I would take a look because the industry has long needed a holistic marketing suite. Market Leader says it’s addressing this void. Let’s find out. 

Indicated Value Proposition

There is a horde of companies offering real estate leads, but “quality” leads that convert to sales are never the guarantee. Even lead volumes are never a certifiable promise. That is, with the exception of Market Leader’s volume money-back guarantee. And now, the company has rolled out a new customer relationship manager (CRM) that’s supposed to be a Cadillac smooth ride accordion to some experts. In many ways, it seems like ML is out ahead of Salesforce and other marque CRM providers. I’ll have to make a comparison soon. Also in the positive column is ML’s recently being named one of the industry’s most innovative tech companies in HousingWire’s 2022 Tech100.

Market Leader’s websites are among the best I’ve seen in enterprise-class. I took this primitive screenshot to reveal this. Unfortunately, it seems like agents have failed to optimize these sites to get the best results. I even had a hard time finding agents using them.

When I was unable to direct download ML’s app, I turned to other scrutiny and resources. Chris Linsell, at The Close, breaks down Market Leader’s value proposition nicely. But somehow, the review of the offering seems to be missing something. What’s missing will become apparent later in this report, but here I spotlight the positives the agent medium suggests below:

Market Leader’s lead-generation product provides guaranteed monthly volumes, andA stunning website with direct integration with existing agent CRM – plus lead generation tracking.A marketing suite with direct e-mail marketing tools easily integrated into agents’ existing automated marketing efforts. 

A Walled Garden Approach?

Linsell goes on to criticize Market Leader for lacking much-needed facets like SMS texting capability, limited tracking aspects, and no social media integration. But he doesn’t dig deep enough into the company’s real value and marketing prowess. At least not in my opinion.

And, looking at the Google Play reviews of the CRM mobile app, 2.5/5.0 stars (10k downloads) is not industry-changing. The reviews range from calling the mobile version “useless,” to rave applause about how “intuitive” the tool is. 



Continue reading

Legacy Roofing Receives 2022 Perfection Award

Legacy Roofing Services, one of the largest roofing service providers in the United States, recently received the 2022 Perfection Award from Carlisle SynTec Systems, one of the largest manufacturers of roofing systems. The award was in recognition of their quality workmanship, extensive experience and exceptional value delivered to customers.

“Legacy Roofing exemplifies dedication to quality and excellence,” said Mike DuCharme, vice president of marketing for Carlisle SynTec Systems. “Their commitment to workmanship is very apparent and we are pleased to have them as one of our key partners.”

Given annually, roofing contractors qualify for the Perfection Award by completing a minimum number of warranted jobs and installing a minimum amount of warranted square feet of roofing per year. Contractors who show exceptional installation quality that results in a warranty claim performance in the top 5% in the U.S. and Canada are eligible for the honor.

“This recognition is a direct result of the hard work and dedication of our employees,” said Brian Kruse, CEO of Legacy Roofing Services. “We are fortunate to have some of the finest professionals in the industry on our team who strive for excellence on every job and for every customer.”

Carlisle SynTec Systems, headquartered in Carlisle, PA, has been manufacturing single-ply membrane roofing systems for more than half a century. Carlisle SynTec Systems is a business segment of Carlisle Construction Materials. LLC, and has manufacturing facilities in Carlisle, PA; Greenville, IL; Senatobia, MI; and Tooele, UT. More information is available at CarlisleSynTec.com.

Continue reading

More people moving into drought-prone areas than out: Study

Roughly $17 trillion worth of property analyzed for the study had experienced intense drought in August, up 42 percent from a year earlier when $12 trillion worth of property had experienced it.

Cornerstone Home Lending to become a bank

Approval by bank regulators will allow Cornerstone to "significantly expand" product and service offerings to hundreds of thousands of customers and referral sources nationwide.

Place picks up former Napster exec, promotes Vija Williams

Suzanne Colvin is now CFO of the technology company, Williams was appointed head of industry and Place's former CFO, Ross Clawson, has been promoted to chief administrative officer.

Realtor.com’s Move takes a stake in lender matching service Own Up

The partnership was announced along with a $25 million funding round led by Brand Foundry Ventures, with participation by Move and existing investors Link Ventures and Listen Ventures.

Wrigley gum heir unloads Aspen mansion for $30M, reports say

The roughly 7,500-square-foot property last sold for $8.4M in 2004. The 4-bedroom home features a gym, a game room, a bar, an outdoor deck and a hot tub with mountain views.

The Move to Your Second Home in a New State

The Move to Your Second Home in a New State – There are many benefits of living in two different states. One of the main reasons is that you can live in a state with a lower cost of living and work in a state with a higher cost of living.

The tax rates are also different between the two states. You might be able to save some money by paying taxes where there is no income tax or property tax, which can help you out financially.

Or you may want to have the luxury of living in different states to avoid extreme weather. Whatever the reason, there are definitely quite a few things to consider when choosing where and how to be a multi-state homeowner.

Making the Move

The first step to becoming a multi-state homeowner is to identify what state you want to spend the most time living in. This will be your primary residence and the place where you will spend most of your time. Or you may want to divide your time equally between the two. If you do, you can register your cars, get your auto insurance policy, and even health insurance in the state with cheaper options.

Continue reading
LikeRE Logo