An 1896 Beaux-Arts mansion in St. Louis, a Spanish-style home in Pasadena and a 1923 stone house in Washington.

Many are becoming first-time and first-generation homeowners by pooling their family’s resources to buy as a unit.

Keeping up with changing market trends is crucial for real estate professionals to provide valuable insights and guidance to their clients. Here are some key areas where a realtor should stay informed about changing market trends: Local Real Estate Market:Understanding the current conditions of the local real estate market is fundamental. This incl...

‘You can call it different things,’ said one designer, but it ‘all adds up to the same idea: You feel like you want to put your feet up.’

A family living on the Saint Regis Mohawk Reservation in upstate New York waded through a morass of federal loan programs for their first home. The result was bittersweet.

Becoming a successful luxury real estate agent requires a unique set of skills, strategies, and a deep understanding of the high-end market. Here are some tips to help you thrive as a luxury real estate agent: Develop a Strong Personal Brand:Establish a unique and compelling personal brand that reflects your expertise, professionalism, and commitme...

Jeff Glover and his team have taken over 10,190 listings in his career, with him personally having taken over 2,500. He is locally known as a household name. Over the years Jeff has perfected a 5-point model to get every listing!

1. Content Creation

Create content that communicates your unique value. Jeff calls this his “Listing Plan of Action.” Each component has a primary objective that helps drive home his team’s value.

Promotional Marketing – How you effectively market homes to maximize seller net.Institutional Marketing – How you market you and your brand to the Seller’s advantage.Pricing Strategy – How to price the property to maximize the final sales price.Visuals – Have great visuals that back up everything that you are saying.Proof – Have tons of testimonial and personal reviews.YOU – How you show up on social media is content too. You must look the part!

2. Practice

Once you have your content created, you must practice, practice, practice. How you deliver your content is as important as your content itself. Practice every day for 30 days by doing the following:

Write – Handwrite your entire listing presentation.Chant – Chant (alone) your entire presentation.Role Play – Role play your entire presentation.

3. Delivery

Jeff has 4 different listing presentations and all of them have the exact same content. What changes is the rate of speed, tonality, volume, and body language. This means if he is speaking to someone who values data, he slows down and leans into the pricing strategy segment of his listing appointment. If he has a high driver who wants to move quickly, he shortens all the sections. The content is the science, but delivering it in a way that the end user will hear it best is the art!

4. Communication

Jeff communicates with each potential client 5 times before the listing appointment to build rapport:

A recently renovated house in Yucca Valley, a three-bedroom home in Benicia and a one-bedroom condominium in Laguna Niguel.

It might be a sensitive subject to bring up, but a path to homeownership for adult children could also make financial sense for their parents.

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The agents at Keller Williams Legacy Realty in Osceola County know a lot about entrepreneurship. Market center operating principal (OP) Oglah Gatamah says many of her agents inherited an enterprising spirit from parents who immigrated to the U.S. to work in Orlando’s hospitality industry, overcoming linguistic and cultural challenges in the process. Entrepreneurship, she says, has been their model for as long as they can remember.

In a market center more than 160 agents strong, nearly all of Oglah’s team members are first- or second-generation immigrants. Together, they represent over 30 countries, and Oglah estimates that 92% of her team are Hispanic Latinos. At Legacy, Spanish is the dominant language, which puts Oglah and her agents at the forefront of KW Español.

The launch of KW Español marks Keller Williams’ commitment to helping Spanish-speaking entrepreneurs build real estate empires that go beyond borders and language barriers. Many of KW’s award-winning programs and publications are now available in Spanish, as well as select KWU courses, KW MAPS trainings, and KW Prep. KW CHISPA, the Coalition of Hispanics for Progressive Action, and KWEL, KW Emprendedores Latinos, are vibrant communities dedicated to supporting Hispanic agents within KW. At the center of it all, KW Command is now available en español, ensuring Spanish-speaking agents can leverage the industry’s most powerful technology platform.

Latinos are the fastest-growing demographic in the U.S., and there are currently 7.9 million mortgage-ready Latinos aged 45 and under. According to NAHREP’s 2022 State of Hispanic Homeownership Report, Latinos currently account for 24.4 percent of overall homeownership growth – a number that’s projected to reach 70 percent in the next 20 years. With Latinos forming more new households than any other demographic, Oglah says addressing the needs of Latino agents and their clients isn’t just about diversity, it’s a key business strategy for gaining market share. She’s seen the impact firsthand.

Even if your rental arrangement is off the books, tenants have legal rights that you need to consider.

Instead of rolling down roads, their motorboat floats down rivers — and it’s as cozy as a woodland cabin. Think of it as a floating R.V.

Hint: It’s where incomes are higher, not where rents are lower, according to a new study.

Taking their second shot at an upstate New York home, a couple went looking for a place with space for art supplies, music gear and chickens.

Effective marketing is crucial for real estate agents to attract clients, showcase properties, and build a successful business. Here are some real estate marketing tips to help agents stand out in a competitive market: Create a Professional Website:Develop a user-friendly and visually appealing website that showcases your brand, services, and prope...

This week’s properties are a five-bedroom in Scarsdale, N.Y., and a six-bedroom in Leonia, N.J.

This week’s properties are in Greenwich Village, on the Upper East Side and in Downtown Brooklyn.

Professionalism in the real estate industry is crucial for building trust, fostering positive relationships, and ensuring successful transactions. Here are key aspects of professionalism in real estate: Ethical Conduct:Uphold high ethical standards and adhere to a strict code of ethics. This includes honesty, integrity, and transparency in all deal...

A two-bedroom cottage in New Braunfels, a one-bedroom condominium in Atlanta and a Craftsman bungalow in Omaha.

Mr. Erwitt, who died last year, moved to the Brentmore more than 50 years ago. His estate has listed the co-op for $11.5 million and the studio for $2.3 million.