The filmmaker produced some of his most memorable works there. Also, the pop star Sabrina Carpenter reportedly bought a penthouse and the lake home of Jim Irsay, owner of the Indianapolis Colts, is for sale.

Mary Kathryn Wells and Chris Vinyard dealt with the “sensory insanity” of their open floor plan home by dousing it in bright colors and bold patterns.

An Italianate house in San Francisco, a ranch in Solvang and a cedar-shake cottage in Bolinas.

President Trump’s plan for import taxes on foreign-made cabinets, vanities and furniture is reverberating through the industry.

The city has enacted new laws to reduce the length of time for scaffolding and sidewalk shed permits. But you can take more direct action.

An architect couple, Carol Marra and Ken Yeh, used tile remnants and mismatched boards to outfit their energy efficient mountain dwelling.

Whether you partake in All Hallows Eve, enjoy a cool breeze, or sprinkle pumpkin spice on literally everything, October has plenty to offer you and your social media followers. With so many topics to pull from, the hard part of this month is figuring out how to set yourself apart from the other posters in your sphere. This article will help you grab more attention than an award-winning Halloween costume.

Business and Community Engagement

Promote Local October Events in Your Market

Promote your October open houses and prove to your sphere that there’s nothing haunted about your available listings.Speaking of haunted houses, let your followers know about the best places to get a jump scare in your area.October and sports go hand in hand! Let your followers know where to find local athletic competitions to watch or participate in.Prove your local expertise by highlighting the best neighborhoods to go trick-or-treating.

Spotlight Small Businesses and Community Partners

Show your sphere where they can meet all of their Halloween costume and decoration needs.Are there some DIY fans in your followers list? Promote some local crafting classes where they can let their creativity loose.What’s your favorite place to watch a game (other than your house)? Highlight a local sports bar in your area.For your followers who love decorations but hate installing them, highlight some landscapers who also offer holiday makeovers for homes.  While Starbucks may have popularized the pumpkin spice latte, they aren’t the only ones serving it. Share your favorite local coffee shop with your sphere.

Post October Market Insights – Why This Season is Great for Buying and Selling

Help your clients unearth the money hiding beneath their property with an eye-catching home value graphic.Make sure your sphere isn’t tricked by any real estate myths by sharing a Market Update from Canva.Treat your followers to an October Housing Market temperature check with a customized local expert graphic.

Hashtag Holidays and Events

Use Key October Hashtags to Boost Engagement

Although it technically begins in September, it’s never too late to celebrate #Oktoberfest!Even if you don’t know what #PSL means, your pumpkin-loving followers surely will.Adding #SpookySeason to any Halloween-themed post is sure to spike your engagement.Head to the great outdoors and use #AutumnAir to show your followers what you found out there.You can never go wrong by simply wishing everyone a #HappyHalloween!

Incorporate National and Local Events 

According to the German calendar, Oct. 5 marks the end of Oktoberfest. Make sure your sphere gets their fill of lager and lederhosen before then!For all of the astrology (or werewolf) fans in your sphere, Oct. 6 marks this year’s Harvest Moon.On Oct. 12, many will observe Yom Kippur — the Day of Atonement. A time for reflection, renewal … and maybe setting fresh goals for the year ahead (real estate or otherwise).Whether you call it Columbus Day or Indigenous Peoples Day, Monday, Oct. 13, is a federal holiday — and a great excuse to go house hunting.Brighten your sphere by celebrating Diwali (aka the Hindu Festival of Lights) on Oct. 20.What will you be for this year’s Halloween? Reveal your costume on Oct. 31 and ask your followers to do the same.

Engaging October Content to Attract Buyers and Sellers

Showcase October Curb Appeal Tips

October is all about front doors. Show your sphere how to make their main entrance pop this Halloween and beyond.Speckling properties with pumpkins is a great way to add a festive feel for the entire fall season.Lighting is the key to signaling you are ready for trick-or-treaters to come knocking. Show off some immaculately lit listings in your portfolio.Halloween decorations get bigger every year. Show off some of the most eye-popping homes in your area.

Highlight the Best October Listings in Your Area

New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!

Interactive Social Media Activities to Engage Your Audience

Craft October Home Design Polls and Quizzes

Pretzels, bratwurst, or beer, which Oktoberfest staple has the most sway over your sphere?Strike up an impromptu pumpkin-carving contest by asking your followers to post their best jack-o’-lantern pics.Ghostly or gory? Which Halloween decoration theme reigns supreme in your sphere?At the risk of getting controversial, ask your followers how they feel about candy corn.Everyone loves a costume contest. Ask your sphere to share their Halloween outfits and pick your pumpkin king and queen.

All Treats No Tricks This October

After a busy September, everyone will be looking to let off a little steam this October. Help them lean into the holiday spirit by providing the perfect brew of Halloween excitement and real estate insights. Be the social media equivalent of the house that gives out king-size candy bars, and you’ll be the talk of the town.

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

Creating compelling real estate videos can significantly enhance your marketing efforts and attract more potential buyers. Here are some essential tips to help you produce high-quality real estate videos. Pre-Production: Planning for Success Thorough planning is key to a successful video shoot. Storyboarding and Scripting Before you even pick up a ...

For just under $2 million in the Spanish capital, buyers can find renovated two-bedroom apartments in heritage buildings and newer semidetached houses.

Keller Williams takes pride in being a company built by agents, for agents, and agent education has been a primary focus since the company’s founding.

Keller Williams’ coaching arm, KW MAPS Coaching, serves as a wellspring of coaching and educational programs that can help you become a better agent and expand your business. Included among MAPS’ offerings is the foundational coaching program Business Objective: A Life by Design, also known as Onward BOLD®.

Originally developed in 2009 and relaunched in 2025, Onward BOLD serves as a bridge to help you transform from the real estate agent you are today to the one you aspire to be in the future.

Over a short six weeks, the program provides tools to help you build a sustainable, predictable, and profitable real estate business, from optimizing your current database and improving your sales skills to enhancing your open houses and events — and so much more.

In addition to covering business fundamentals, you’ll also learn how to build a personal brand, create social media content, build wealth, and reset your mindset for growth.

Effective marketing is crucial for real estate agents to stand out in a competitive market, attract clients, and close deals. This document outlines key strategies for real estate agent marketing. Branding and Online Presence A strong brand and a robust online presence are the foundation of successful real estate marketing. Develop a Unique Brand I...

A couple combined their resources and senses of style to find a house that evoked the city’s rich architectural heritage — and maybe needed a little work.

This week’s properties are in Morningside Heights, Turtle Bay and Downtown Brooklyn.

This week’s properties are a four-bedroom in Darien and a five-bedroom in Bellmore.

When properties don’t sell, it may be time to get a tenant.

Flinchbaugh & Associates, a top Pennsylvania-based real estate team based on transaction sides according to Real Trends Verified, is now affiliated with Keller Williams® Keystone Realty, a KW-affiliated brokerage in York, Pennsylvania.

Adam Flinchbaugh serves as the CEO of York, Pennsylvania-based Flinchbaugh & Associates, composed of 10 agents and three staff members.

“This is my 29th year in real estate, and I know how much the industry has changed. With today’s touchpoints in every transaction, we need technology that helps us move faster and smarter. Keller Williams delivers exactly that, and it’s going to fuel the next chapter of our growth,” said Flinchbaugh.

According to Real Trends, Flinchbaugh & Associates was ranked the No. 3 medium-sized real estate team in the U.S. based on transaction sides and ranked the No. 1 medium-sized real estate team in Pennsylvania based on transaction sides in 2024. 

“No other singular national real estate franchise brand sells more homes in the U.S. than Keller Williams, and that level of performance speaks for itself. The brand, the tools, and the support give our clients confidence and give our team the strongest foundation to grow,” said Flinchbaugh.

Keller Williams Realty, LLC (“KW”), the world’s largest real estate franchise by agent count, has been named to Glassdoor’s Best-Led Companies list for 2025, recognizing organizations with exceptional senior leadership teams that go above and beyond to redefine the employee experience.

“This honor is a testament to the leaders and associates who live our culture every day,” said Chris Czarnecki, CEO and president, KW. “At KW, leadership is about empowering entrepreneurs and creating opportunities for people to build businesses worth owning and lives worth living.”

“We’re proud that our associates feel that strong commitment and trust,” said Czarnecki.

Reinforcing that commitment, KW executives are currently on a nationwide roadshow to continue connecting directly with KW-affiliated agents, brokers, and market center leaders. The tour will visit every KW-affiliated region, underscoring KW’s agent-first culture and commitment to local business growth.

Executives on tour now across the KW ecosystem include Czarnecki, Stacie Herron, Chief Operations Officer and Chief Legal Officer; Tim Dieffenbacher, Chief Financial Officer; William E. Soteroff, President of Keller Williams Worldwide; Wendi Harrelson, President of KWRI-Owned Regions; and John Clidy, Vice President of Growth.

In the dynamic field of real estate, continuous education and strategic specialization are paramount for agents seeking to thrive and stand out. This document outlines key areas for professional development and avenues for carving out a unique niche in the market. The Importance of Ongoing Education The real estate landscape is constantly evolving,...

An 1800 house in Royalston, a 1920s cottage in Atlanta and a 2003 house in Iowa City.

The textile designer Rebecca Atwood went big on color, patterns and textures when her family moved to Charleston, S.C., from Brooklyn.