September is synonymous with change. Summer becomes fall. Vacation gives way to concentration. Fantasy football rosters are refreshed. Holiday planning kicks into high gear. With all this change, people begin to ask themselves, “Is my current living situation meeting my needs?” When members of your sphere realize the answer is “No,” to you is where they will go! That’s IF you manage to stay at the top of their minds and their social media feeds. 

Business and Community Engagement

Promote Local September Events in Your Market

With the weather getting milder, highlight outdoor music venues in your city and amplify the schedule to everyone in your sphere.September and sports go hand in hand! Let your followers know where to find local athletic competitions to watch or participate in.Changing seasons means changing wardrobes. Host a donation drive to help clients make space in their closets.Align your September open houses with televised sporting events so clients can enjoy a mix of info and entertainment.

Spotlight Small Businesses and Community Partners

What’s your favorite place to watch a game (other than your house)? Highlight a local sports bar in your area.Show your sphere where they can meet all of their camping and sporting needs locally. Are leaves falling in your area? Suggest some skilled landscapers who can remove them ASAP.Are any of your followers looking to upgrade their game-day setup? Point them toward a local electronics store.

Post September Market Insights – Why This Season is Great for Buying and Selling

Provide a September Housing Market temperature check with a customized local expert graphic.Change your followers’ perception of the latest real estate happenings in their area with a Market Update from Designs.Show your sphere the money hiding beneath their property with an eye-catching home value graphic.

Hashtag Holidays and Events

Use Key September Hashtags to Boost Engagement

Encourage your followers to take a load off on #LaborDay.Get your sphere psyched for sports with #GameTime!Show your local teams some love by hashtagging their name and wishing them good luck! Prep your sphere for the autumnal equinox on Sept. 22 with #FirstDayofFall.Put your love of warm colors and cozy sweaters on display along with #FallYall!

Incorporate National and Local Events 

Remind your sphere that Labor Day (Sept. 1) is a great time to go house hunting!Even if you’re not excited about the start of football season, a LOT of your followers will be. Show some spirit!Go from real estate agent to sportscaster by livestreaming highlights from a local high school, college, or professional sporting event.The first day of fall is Sept. 22. Share 22 things you love about autumn.Honor important cultural holidays by recognizing the Birth of the Virgin Mary (Sept. 8), Rosh Hashana (Sept. 22-24), and Navaratri (Sept. 22 – Oct. 2). 

Engaging September Content to Attract Buyers and Sellers

Showcase September Curb Appeal Tips

Outdoor projectors are becoming increasingly popular. Highlight your listings with plenty of space for an al fresco sports gathering or movie night. From projectors to patios, show off some properties with outdoor sitting areas that are loaded with audiovisual equipment.Tell your followers to grab some s’mores materials and take a look at your listings with a fire pit (or room to build one).The Corn Moon (aka, September’s full moon) will take place on Sept. 7. See if you can post some of your favorite listings glistening beneath it.

Highlight the Best September Listings in Your Area

What new listings are landing in your area? Let people know with a Coming Soon graphic from Designs!New inventory alert! Highlight gorgeous new listings on the market and entice hungry homebuyers with a For Sale graphic.We’re under contract! Show off an Under Contract home with a graphic and link your listing to the post.Time to hype up your upcoming showing! Drum up some buzz with an Open House graphic.

Interactive Social Media Activities to Engage Your Audience

Craft September Home Design Polls and Quizzes

In honor of Labor Day, ask your sphere about the hardest home renovation project they’ve ever undertaken.Did you know September is National Condiment Month? See where your followers fall on the ketchup v. mustard divide.Contest alert! See who in your sphere has the best man cave for watching games.Fireplace or fire pit? See which heating element your followers would rather cozy up to.Everyone could use some good game-day grub. Ask your sphere to share their favorite snack and drink recipes.

Be Remembered This September

From family calendars to fantasy sports stats, your sphere has a lot to keep in mind this month. Make sure your name is one of those items by posting engaging content that’s relevant to their interests. And never forget, we’re your biggest cheerleaders!

Looking for more inspiration? Follow us on social!

@https://www.instagram.com/kellerwilliamsrealty/ 
@https://www.facebook.com/KellerWilliamsRealty/ 
@https://www.linkedin.com/company/keller-williams-realty-inc 

Share Your Tips and Strategies

Let’s talk about what’s working. As you implement these ideas into your social media strategy, we want to hear which tips and tricks create the most engagement with your audience. Let us know in the comments below!

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1. Overpricing

It’s tempting to list high in hopes of negotiating down, but sky-high hopes often land flat. Overvaluing can stall a sale, scare off buyers, and ultimately lead to lower offers. Inflated pricing kills momentum before smart visuals can even do their work.

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